Specialized Knowledge - Overview - 1 CPE or 1 CEU - No Prerequisites and No Advanced Preparation required. The webinar highlights a case study that focuses on the roll out of a digital patient engagement solution. The client organization transitioned from a traditional patient collection approach to a digital patient engagement strategy that leverages omni-channel communication methods to simplifying patient interactions. The end result of moving to a new digital platform approach has been higher patient engagement and satisfaction, an increase of cash recoveries, a reduction of the cost to collect and decreased bad debt write offs. The digital collection strategy employed offers more than just a passive payment portal, it allows patients to engage differently, providing them digital communication options that increase patient interactions, automate payment collection and streamline financial assistance administration while simultaneously identifying previously undiscovered funding sources using advanced analytics, AI and machine learning. Learning objectives:
- Learn how digital applications are growing in popularity in healthcare
- Discover why the organization decided to transition to a digital strategy to collect outstanding patient accounts
- Gain an understanding of how advanced analytics can improve patient interactions and collection performance
- Find out how a new digital communication approach can improve the patient financial experience and increase patient loyalty
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